Unleash Your Brand’s Potential with Charlie M PR
PR that cuts through the noise and delivers results—using strategic storytelling, bold campaigns, and expert leadership to elevate your brand and drive real impact.
PR THAT CUTS THROUGH THE NOISE
My name is Charlie. I’m a PR Director based in London with many years of experience helping lifestyle, consumer, and entertainment brands cut through the noise.
From start-ups to established brands, I can help you craft bold, strategic campaigns that don’t just get attention—they drive real impact on your business.
Whether you need to shape a powerful narrative, build brand love, sell products, or navigate the ever-changing media and social landscape, I bring creativity, commercial insight, and industry know-how to make it happen. Let’s create something brilliant together!
WHAT I CAN DO FOR YOU
Strategic Vision & Advisory
Strategy development + counsel
Idea development + campaign planning
Team growth, structure + development
Project management + team guidance
Budget phasing + tracking
Measurement + evaluation metrics
Creative Storytelling & Amplification
PR – news creation, media liaison, product placement, sampling, events, journalist reviews, and influencer partnerships
Copywriting – blog posts, articles, web content, newsletters, brochures, media features, digital campaigns
Talent management – celebrity and influencer
Strategic partnerships – identifying, contracting and execution
Experiential and event management
Digital & Content
Strategy development + counsel
Social media content + management
Production, content creation + execution
Global + local tool kitting
Crisis & Growth Solutions
Issues preparedness + reputation management
New business – creative ideation, deck writing, pitching, + pitch doctoring
CLIENTS I'VE WORKED WITH
A COMPLETE LIST
Lifestyle + Retail: Argos, adidas, Nike, Buzz Bingo, Gala Bingo, The Royal Mint, Le Creuset, Get Living London + River Island
Entertainment: Sky, Sky Arts, Disney Plus, Cineworld, Meatliquor + truTV
FMCG: Nestle (SMA), P&G (Lenor, Febreeze, Ariel, Flash), Unilever (Radox) + Reckitt (Durex)
Technology: Elvie, Language Drops, Instagram + Atomic Floyd
Banking: American Express, Barclays + Barclaycard
Beverages and Luxury: Edrington (The Macallan, Highland Park, House of Suntory, Courvoisier, Brugal, Maker's Mark, Famous Grouse), Jim Beam, Southern Comfort, Freixenet + American Express
Travel + Tourism: Virgin Trains + Isle of Man
Charity: Guide Dogs + Remember a Charity
Sponsorship Activation: Transport for London Grand Depart of the Tour De France, navigating sporting sponsorship partnerships for Lloyds TSB and London 2012, Sony Ericsson + WTA, + HSBC’s China Now Exhibition at the V&A
DON'T TAKE IT FROM ME
A BIT MORE ABOUT ME
From Junior Account Executive to PR Director, my journey in public relations has been defined by bold ideas, strategic thinking, and a relentless drive for results. I started my career at Jackie Cooper PR. I quickly rose through the ranks at leading agencies such as Hill & Knowlton, Four Communications, and Freuds, working with industry giants such as Nike, American Express, and adidas. Whether it’s FMCG, lifestyle, technology, or entertainment, I've partnered with major brands like Sky, Argos, Barclays, and The Royal Mint to craft campaigns that resonate and deliver. My leadership roles at Hope&Glory PR and Cake sharpened my expertise in strategic brand development, storytelling, and client service—transforming how brands connect with their audiences. At Hope&Glory PR, I climbed from Associate to Director, steering diverse portfolios for brands including Edrington, Argos, Guide Dogs, Sky Arts, Buzz Bingo, and Dacia. My hands-on approach has earned multiple awards for campaigns with Dacia, Barclaycard, and Get Living, always balancing creativity with commercial impact. Known for rolling up my sleeves and diving into the work, I lead with creative excellence while keeping your business objectives at the forefront. I love helping brands, big or small, start-ups or established, stand out, extend their reach, and make a lasting impact. Let’s connect and explore how I can help take your brand to the next level.
