PR with Heart and Hustle
Senior-level comms, sleeves rolled up, zero BS.
You’ve built something great. Now it’s time to get it seen.
Whether you’re gearing up for launch, levelling up your comms, or know it’s time to be seen — I’m here to help.
I’m Charlie Mulock, a senior PR and comms consultant with 20 years’ agency experience turning good ideas into stories, content and activations that people actually talk about.
From retail and F&B to banking, entertainment, and culture — I’ve helped brands across it all. I work with ambitious brands and agencies at every stage, whether just starting out or already established.
I partner with clients to create bold, believable PR campaigns that get the people who matter talking, sharing, and caring, all without the BS.
WHAT I CAN DO FOR YOU
FOR AGENCIES
Campaigns, Clients, and Control
Campaign Planning - ideas that get results, not just fluff
New Business Help - from taking the brief to pitch-winning decks
Client Services Help – onboarding, troubleshooting and smoothing client relationships
Senior Project & Team Support - keeping work on track and teams focused
FOR BRANDS
Your PR Partner, Without the Overhead
Fractional PR Director - high-impact comms support without hiring full-time
Strategy & Advice - practical, straightforward, no BS guidance
Brand Storytelling - honing in on what makes your brand real and interesting
Social Media - advising on content, creators and partnerships
Content & Creative Assets - PR is more than just a press release — imagery and content that connect
Partnerships & Talent - finding the right partners and content collaborators and managing those relationships
Reputation & Crisis Prep - making sure you are ready with a solid, pre agreed plan, position or partyline
MAKING HEADLINES AND A DIFFERENCE
Here are a few examples where I helped brands cut through the noise and get noticed for all the right reasons
POLLEN + GRACE
A delicious product flying under the radar. We told the founders’ story — a passionate mother-daughter duo — to create emotional resonance with both media and customers. By sampling at wellness events and targeting the right press, we secured BBC CEO Secrets, The Independent, Mail Online, and most importantly, helped them land a supermarket listing. The brand became London’s go-to ‘feel-good’ food.
DACIA
When BMW launched a subscription for heated seats, Dacia took the high road. We hijacked the moment with a cheeky campaign giving BMW drivers free hot water bottles — spotlighting Dacia’s no frills, straight talking brand platform. The result? 31% more web traffic, 47% more dealership visits, and a 20x ROI. A perfect example of how quick thinking can cut through
SKY ARTS
To mark 10 years of Portrait Artist of the Year, we didn’t just celebrate — we created a movement. Over 1,000 people painted Sir Lenny Henry live in a Guinness World Record event that made art feel truly accessible. With 170+ media hits including The Telegraph and Daily Express, Sky Arts stayed front and centre well beyond the anniversary.
CLIENTS I'VE WORKED WITH
ABOUT ME
I’ve worked with some of the UK’s best-loved brands, led teams, pitched to execs, and delivered campaigns that made the front pages, the home pages, and most importantly helping the bottom line. Think of me as your flexible senior PR partner — part strategist, part doer — delivering high-impact comms without the full-time hire. I treat your business like it’s my own, challenging you, cheering you on, and delivering work that moves the dial. I’m straight-talking, sleeves rolled up, and fully committed. And, as I’ve been told, a joy to work with.
Money Talk
All pricing is tailored, flexible, and transparent from day one
Project or Campaign Support
One-off projects or campaigns are priced based on your scope and timeline, so you know exactly what you’re getting, what it costs and what you get in return.
Fractional PR Director
One-off projects or campaigns are priced based on your scope and timeline, so you know exactly what you’re getting, what it costs and what you get in return.
How I Work
• No fluff, just honest, experienced advice
• No mark-up teams, you work directly with me
• I care about your brand like it’s my own
• I’ll challenge you kindly but clearly, always have your back
• I see the full marketing picture, not just the PR piece
• Hands-on, results-focused, not just here for the brainstorm
Who I Work With
- Consumer brands with something real to say
- Brave founders and small teams doing something different
- Bigger brands who need smart senior support on a project or campaign
- Agencies, especially small or growing ones, looking for a safe pair of hands with a fresh perspective
